I had a blast creating a series of idents for John Lewis, diving into the little battles we all face with our living spaces.

 

From choosing the perfect cushion (as if there’s ever just one) to the eternal struggle of finding the right place for that wall art.

 

If you’ve ever debated the virtues of scatter cushions or spent hours deciding between "soft white" and "winter white" paint, these idents are for you.

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Creative Director: Mia Silverman 

Agency: Saatchi & Saatchi 

Director: Marielle Heller