Fibre One

The client tragically rejected my genius idea to rebrand as Fibre Hun (a true loss for the culture), but they couldn’t resist this sassy celebration of snackers who know their worth.

We teamed up with the ridiculously talented Vivienne Shao to create a mouthy, no-nonsense character who refuses to settle for boring snacks. Because if you are what you eat, then you better be the delicious snack you know you are.

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Executive Creative Director: Ross Neil

Agency: VCCP Blue

Illustrator: Vivienne Shao